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International marketing / Philip R. Cateora. eng
Material type:
TextLanguage: English Series: The Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1983.Edition: 5th edDescription: xiv, 801 p. : ill. ; 23 cmISBN: - 0256028443
- 658.8 23 CAT
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Sri Lanka Institute of Development Administration | 658.8 CAT (Browse shelf(Opens below)) | Available | 14008 |
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| 658.8 BUR Promotion Management/ | 658.8 CAR The Big Book of Sales Games/ | 658.8 CAS Cases in International Marketing/ | 658.8 CAT International marketing / | 658.8 CHA CIM Practice &Revision Kit: | 658.8 CHA CIM Practice &Revision Kit: | 658.8 CHA CIM Practice &Revision Kit: |
Includes indexes.
Bibliography: p. 771-780.
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