International marketing / Philip R. Cateora, John L. Graham.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: New York : Irwin McGraw-Hill, c2002.Edition: 11th edDescription: xxv, 694 p. : ill. ; 29 cmISBN: - 0072398841 (hardback)
- 0071123121
- 658.84 23 CAT
- HF1416 .C375 2002
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Sri Lanka Institute of Development Administration | 658.84 CAT (Browse shelf(Opens below)) | UM/0404 | Available | UM/0404 |
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| 658.8342 SOL Consomer Behavior/ | 658.8343 EDW Creating passion brands : | 658.84 BHA Export Marketing | 658.84 CAT International marketing / | 658.84 DAN Strategic Internet marketing / | 658.84 EXP Export Marketing/ | 658.84 HIB The principles and practice of export marketing / |
Includes bibliographical references and indexes.
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