Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. eng

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TextLanguage: English Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, 1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Books	Sri Lanka Institute of Development Administration				658.8342 LOU (Browse shelf(Opens below))					Available			24894

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Includes bibliographical references (p. 733-782) and index.

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