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Consumer behavior, an integrative approach / James U. McNeal. eng
Material type:
TextLanguage: English Publication details: Boston : Little, Brown, 1982.Description: xxi, 426 p. : ill. ; 24 cmISBN: - 0316563099
- 658.8342 23 MCN
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Sri Lanka Institute of Development Administration | 658.8342 MCN (Browse shelf(Opens below)) | Available | 12454 |
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| 658.8342 ALL Consumer choice : | 658.8342 LOU Consumer behavior : | 658.8342 MAR Infopartnering : | 658.8342 MCN Consumer behavior, an integrative approach / | 658.8342 SCH Consumer Behavior : | 658.8342 SOL Consomer Behavior/ | 658.8343 EDW Creating passion brands : |
Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982.
Includes bibliographical references and indexes.
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