SLIDA library
Amazon cover image
Image from Amazon.com
Image from Google Jackets

Building donor loyalty : the fundraiser's guide to increasing lifetime value / Adrian Sargeant, Elaine Jay. English

By: Contributor(s): Material type: TextPublication details: San Francisco : Jossey-Bass, c2004.Edition: 1st edDescription: xv, 208 p. : ill. ; 25 cmISBN:
  • 078796834X (alk. paper)
  • 9780787968342 (alk. paper)
Subject(s): DDC classification:
  • 658.15/224 23 SAR
LOC classification:
  • HV41.9.U5 S27 2004
Online resources:
Contents:
Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Lending Books Sri Lanka Institute of Development Administration 658.15/224 SAR (Browse shelf(Opens below)) Available 29611
Lending Books Sri Lanka Institute of Development Administration 658.15/224 SAR (Browse shelf(Opens below)) Available 29611?

Includes bibliographical references (p. 199-202) and index.

Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action.

There are no comments on this title.

to post a comment.
This system maintaining by CeyMarc Technologies 2026