The Market Research Toolbox : A Concise Guide for Beginners / Edward F. McQuarrie. English
Material type:
TextPublisher: Los Angeles : SAGE, [2016]Copyright date: ©2016Edition: Fourth editionDescription: xxi, 373 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9781452291581 (pbk)
- 1452291586 (pbk)
- 658.8/3 23 MCQ
- HF5415.2 .M25 2016
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Lending Books
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Sri Lanka Institute of Development Administration | 658.8/3MCQ (Browse shelf(Opens below)) | Available | 32445 |
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| 658.8/3 CRA Marketing research : | 658.8/3 KRE Marketing research / | 658.8.386 CHA Sales Training Basics/ | 658.8/3MCQ The Market Research Toolbox : | 658.8/4 CAT International marketing / | 658.8/4 HAT 2,239 tested secrets for direct marketing success / | 658.8/48 CAT International marketing / |
Includes bibliographical references and index.
Introduction. Nature and characteristics of market research ; Planning for market research -- Archival research. Secondary research ; Big data -- Qualitative research. Customer visits ; The focus group ; Interview design ; Qualitative sampling and data analysis -- Quantitative research. Survey research ; Questionnaire design ; Experimentation ; Conjoint Analysis ; Sampling for quantitative research ; Quantitative data analysis -- The big picture. Combining research techniques into research strategies ; The limits of market research.
Text in English.
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