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Exploring marketing research / William G. Zikmund, Barry J. Babin. eng.

By: Contributor(s): Material type: TextPublication details: Mason, OH ; Thomson/South-Western, c2007.Edition: 9th edDescription: xxi, 698 p. : chiefly col. ill. ; 29 cmISBN:
  • 0324320884 (hbk. : student ed.)
Subject(s): DDC classification:
  • 23 001.42 ZIK
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28995

Includes bibliographical references and index.

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