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Principles & practice of marketing / Jim Blythe. English

By: Material type: TextPublisher: Los Angeles : Sage, 2014Edition: 3rd editionDescription: xxvii, 772 pages : color illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781446274002 (pbk.)
  • 9781446273999 (hardback)
Other title:
  • Principles and practice of marketing
Subject(s): DDC classification:
  • 23 658.8 BLY
LOC classification:
  • HF5415 .B48525 2014
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Includes bibliographical references and index.

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