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Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management.

By: Contributor(s): Material type: TextPublisher: Los Angeles : SAGE, [2016]Edition: Fifth editionDescription: xv, 567 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781452292144 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 23 LEE
LOC classification:
  • HF5414 .K67 2016
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