Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management.
Material type:
TextPublisher: Los Angeles : SAGE, [2016]Edition: Fifth editionDescription: xv, 567 pages ; 24 cmContent type: - text
- unmediated
- volume
- 9781452292144 (pbk. : alk. paper)
- 658.8 23 LEE
- HF5414 .K67 2016
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Includes index.
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