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Strategic marketing / David W. Cravens.

By:

Cravens, David W

Material type:

TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1982.Description: xv, 456 p. : ill. ; 24 cmISBN:

0256026459

Subject(s):

DDC classification:

658.8/02 23 CRA

LOC classification:

HF5415.135 .C72

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Includes bibliographical references and index.

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