International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xvi, 439 p. : ill. ; 24 cmISBN: - 0256218943 (pbk. : alk. paper)
- International & global marketing [Cover title]
- 658.8 2
- HF1416 .I54 1998
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Sri Lanka Institute of Development Administration | 658.8INT (Browse shelf(Opens below)) | Available | UM/0633 |
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| 658.8BLY Principles & practice of marketing / | 658.8CLO Services marketing : | 658.8FRE Strategic social marketing / | 658.8INT International and global marketing : | 658.8KOT Marketing Management: | 658.8KOT Marketing Management: | 658.8LEE Social marketing : |
Includes bibliographical references.
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