Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar. English

By:

Bijapurkar, Rama

Material type:

TextSeries: Response business booksPublication details: New Delhi ; Thousand Oaks, Calif. : SAGE, 2012.Description: xxii, 232 p. : ill. ; 25 cmISBN:

9788132106357 (hard back : alk. paper)
8132106350 (hard back : alk. paper)

Subject(s):

DDC classification:

658.4/012 23 BIJ

LOC classification:

HF5415.5 .B488 2012

Contents:

Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Books	Sri Lanka Institute of Development Administration				658.4/012 BIJ (Browse shelf(Opens below))					Available			30435

Includes bibliographical references and index.

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