Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng.
Material type:
TextLanguage: eng. Publication details: New Delhi: McGraw-Hill, 2011.Edition: 5th edDescription: xxviii, 708 p. : ill; 26 cmISBN: - 9780070700994
- 658.802 23 SER
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Sri Lanka Institute of Development Administration | 658.802 SER (Browse shelf(Opens below)) | Available | 28665 |
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| 658.802 SER Services Marketing : | 658.802 SER Services Marketing : | 658.802 SER Services Marketing : | 658.802 SER Services Marketing : | 658.802 STR Strategic Marketing Management | 658.809173 GOP Rural Marketing | 658.81 FEN The A - Z of Sales Management/ |
Includes bibliographical references and index.
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