Essentials of strategic management / Martyn Pitt & Dimitrios Koufopoulos.
Material type:
TextPublication details: London ; Los Angeles : SAGE, 2012.Description: xviii, 451 p. : ill. ; 28 cmISBN: - 9781849201865 (hbk.)
- 1849201862 (hbk.)
- 9781849201872 (pbk.)
- 1849201870 (pbk.)
- 658.4012 23 PIT
- HD30.28 .P525 2012
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Lending Books
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Sri Lanka Institute of Development Administration | 658.4012PIT (Browse shelf(Opens below)) | Available | 32504 |
Includes bibliographical references (p. [403]-427) and index.
Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management.
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