Introduction to Advertising and Promotion: (Record no. 4548)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230919132826.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230919b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025613696 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SLIDA |
| Transcribing agency | SLIDA |
| Modifying agency | SLIDA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659. 1 |
| Item number | BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2354 |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to Advertising and Promotion: |
| Remainder of title | An Integrated Marketing Communications Perspective/ |
| Statement of responsibility, etc. | Belch, George E. & Belch, Michael A. |
| Medium | eng. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 762p.: |
| Other physical details | ill; |
| Dimensions | 28cm. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2355 |
| Personal name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Sri Lanka Institute of Development Administration | Sri Lanka Institute of Development Administration | 25131 | 659. 1 BEL | 25131 | 19/09/2023 | 19/09/2023 | Lending Books |