Strategic Brand Management (Record no. 2188)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200527160314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200527b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788175541092 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SLIDA |
| 086 ## - GOVERNMENT DOCUMENT CLASSIFICATION NUMBER | |
| Number source | SLIDA |
| Classification number | TDLM/136 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 900 |
| Personal name | Kapferer, J. |
| Fuller form of name | Kapferer, Jean-Noel |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| Remainder of title | Creating and Sustaining Brand Equity Long Term |
| Statement of responsibility, etc. | Kapferer, J. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Kogan Page; |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 443p.: |
| Other physical details | ill.; |
| Dimensions | 23cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Sri Lanka Institute of Development Administration | Sri Lanka Institute of Development Administration | 27/05/2020 | Complimentary | TDLM/136 | TDLM/136 | TDLM/136 | 27/05/2020 | 27/05/2020 | Lending Books |