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Marketing: concepts and strategy

Bell, Martin L.

Marketing: concepts and strategy eng [by] Martin L. Bell. - 2d ed. - Boston : Houghton Mifflin, 1972. - viii, 961 p. illus. 24 cm.

Includes bibliographical references.

ISBN: 0395041627

LCCN:

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / BEL

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