Basic marketing :
Hise, Richard T.
Basic marketing : concepts and decisions / eng Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr. - Cambridge, Mass. : Winthrop Publishers, 1979. - xix, 572 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0876260563
Marketing.
658.8 / BAS
Basic marketing : concepts and decisions / eng Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr. - Cambridge, Mass. : Winthrop Publishers, 1979. - xix, 572 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0876260563
Marketing.
658.8 / BAS