Essentials of marketing/
Essentials of marketing/ English.
E. Jerome McCarthy, Ph.D., William D. Perreault, Jr., Ph.D.
- 5th Ed.
- Boston: Irwin, 1991.
- xvii, 526p.: ill; 26cm.
0256093237
658.8 / MCC
0256093237
658.8 / MCC
