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Marketing, a managerial approach /

Cunningham, William Hughes.

Marketing, a managerial approach / William H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift. - 2nd ed. - Cincinnati : South-Western Pub. Co., c1987. - ix, 811, [19] p. : ill. (some col.) ; 24 cm.

Includes bibliographies and indexes.

ISBN: 0538191104

LCCN: 86060260

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / .C795 1987

Dewey Class. No.: 658.8 / CUN

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