Normal view MARC view ISBD view

The Essence of Services Marketing /

Payne, Adrian.

The Essence of Services Marketing / eng. Payne, Adrian. - New Delhi: Prentice Hall, 2000. - x, 253 p. : ill. ; 23 cm. - The Essence of Management Series .

Includes bibliographical references (p. 246-248) and index.

ISBN: 8120309146

Subjects--Topical Terms:
Service industries--Marketing.

Dewey Class. No.: 658.802 / PAY

Place hold
Print
Cite
Request article
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)