Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. eng

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TextLanguage: English Series: The Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1984.Edition: 4th edDescription: xiii, 387 p. : ill. ; 25 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Books	Sri Lanka Institute of Development Administration				658.8 REA (Browse shelf(Opens below))					Available			15855

Rev. ed. of: Readings in basic marketing. 3rd ed. 1981.

"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p.

Includes bibliographies.

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