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Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management.

By: Contributor(s): Material type: TextPublisher: Los Angeles : SAGE, [2016]Edition: Fifth editionDescription: xv, 567 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781452292144 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5414 .K67 2016
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Lending Books Sri Lanka Institute of Development Administration General Stacks 658.8LEE (Browse shelf(Opens below)) Available 32507

Includes index.

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