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Exploring marketing research / William G. Zikmund, Barry J. Babin. eng.

By:

Zikmund, William G

Contributor(s):

Babin, Barry J

Material type:

TextPublication details: Mason, OH ; Thomson/South-Western, c2007.Edition: 9th edDescription: xxi, 698 p. : chiefly col. ill. ; 29 cmISBN:

0324320884 (hbk. : student ed.)

Subject(s):

Marketing research

DDC classification:

23 001.42 ZIK

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Books	Sri Lanka Institute of Development Administration				001.42 ZIK (Browse shelf(Opens below))					Available			UM/299

28995

Includes bibliographical references and index.

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