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International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.

Contributor(s): Material type: TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xvi, 439 p. : ill. ; 24 cmISBN:
  • 0256218943 (pbk. : alk. paper)
Other title:
  • International & global marketing [Cover title]
Subject(s): DDC classification:
  • 658.8 2
LOC classification:
  • HF1416 .I54 1998
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Lending Books Sri Lanka Institute of Development Administration 658.8INT (Browse shelf(Opens below)) Available UM/0633

Includes bibliographical references.

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