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Global business strategy : John Robin,..[et.al]

Material type: TextPublication details: London Thomson Learning , 2000.Description: viii, 353 p. : ill. ; 25 cmISBN:
  • 9781861523525
Subject(s): DDC classification:
  • 658.4
LOC classification:
  • HD62.4 .M846 2010
Contents:
The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Lending Books Sri Lanka Institute of Development Administration 658.4GLO (Browse shelf(Opens below)) Available UM/0838

Includes bibliographical references and index.

The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.

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